Marketing Your Business
Businesses swim..! or sink without good online marketing
You may not conduct your business online, but you’d be doing yourself a disservice if you don’t have an online presence of some sort. In this digital age, your customers and clients will be expecting to see you with the minimum of a website, a Facebook page, and a LinkedIn profile. Don’t lose out on an opportunity to increase your customer base and promote your business to a wider reaching audience. Do this through strategically placed online content, leveraging social media adverts and having your blogs working hard for you.
According to Illion (formerly Dun and Bradstreet), there was a sharp rise in Australian business failures during the fourth quarter of the 2017/2018 financial year. Over a quarter of a million businesses de-registered from ASIC by June 30th, 2018 with the majority being small businesses having fewer than 20 employees.
Don’t let that be your business!
Our digital content management services help you
We don’t blow our own trumpet, preferring you do that for us. And we’re not Australia’s leading digital agency or the nation’s top marketing gurus. But what we do, we do well. Which is to help our clients find online marketing solutions to make their business thrive, not just survive.
Our belief is that by building strong meaningful relationships between you and your customers, your business will stand head and shoulders above your competitors.
Building relationships is achieved by: 1. really knowing and understanding who your clients and customers are and what they want and need from you. 2. increasing the traffic to your content ie: social media posts and pins, your website, blog and article content and your profile on LinkedIn. 3. And increasing the amount of engagement from viewers – followers, likes and shares. This is regarded as Return on Influence (ROI).
Return on Influence leads to the second ROI, Return on Investment ie: working through the funnel from awareness to sales and retention. This is supported by increasing the number of visitors to your website and blogs, capturing email subscribers, getting more members and clients which lead to more sales.
- Social media management
- Social media promoting
- Brand building
- Email marketing
- Content marketing
- Blogs, website content, articles
- Affiliate marketing
- Video marketing
- SEO optimisation with keywords
- Paid advertising
- Social media adverts
- Online research
- Copy & content writing
- Funnels from awareness to sales
- Landing pages & opt-in pages
- Track, reports & evaluate results
Online marketing is a strategy that draws clients and customers to your services and products through content marketing, social media marketing, search engine optimising and branding.
By building a strong foundation based on good client/customer relationships ensures your business doesn’t become the next failure statistic. We help you exceed your goals by boosting online performance. As a digital content management service, we want to maximise your marketing ROI.