Facebook business pages are very different to your personal page — it’s a powerful platform to connect you with your audience. It’s been created for businesses and personal brands.
Some notable features are that a business page gets unlimited likes; uses insights and analytics to analyse traffic and activity and you can create advertising campaigns in it.
To set up a Facebook business page you need to have a clear idea of what your business is and what it does. You should have your logo and images for your banner and profile area ready and optimised and set aside in a folder on your computer for easy access.
Getting started for a ‘Services’ Facebook business page
To start you need to log into your personal Facebook page. Click the top-right down arrow by the ‘?’ button and click ‘create a page’. Choose a category (business/brand or community/public figure) and follow the prompts to determine your sub-category. There are different features for each category. To help you narrow it down for your business go to https://goo.gl/AKQJM8. Fill in the boxes for your page. This will show publicly. Next, upload your logo and banner to the relevant places.
Once you have the basic front page set up with your business name, logo and banner it’s time to start exploring some of the main features.
The top bar
Working along the top bar of your FB business page you will see a list of options (note: some layouts of business pages may be different to the description given here depending on the type of category choices initially made when setting up).
- Page – this will bring you back to your front page
- Inbox – acts as an inbox and in conjunction with messenger
- Notifications – shows you in a separate window who have liked, commented on and shared your posts
- Insights – this is where you can get a snapshot view of actions on your page for a 7-day period. It will give you the number of likes, reach, engagement, page & video views and such like
- Publishing tools – gives a report on your published posts for their reach, clicks/action and published date. Clicking on the coloured bar in the clicks/action column will bring up the actual post with a ‘post performance report’
- Promotions – is a summary of your paid ads, boosted posts and any other promotions you’ve done
- Settings – This is the control deck of your page. Here you have everything you need to tweak and twirk your page making it as customized as possible
A further glimpse at settings
Some things to be aware of in settings are:
Edit page – This is where you can set up your left-hand sidebar menu for Home; About; Services; Community; Groups and such like.
I used Woobox to include links to other social media channels such as YouTube, Pinterest, Instagram and Twitter in the sidebar menu. It’s free and has a host of other options worth checking out.
Building your page with some cool features
Call to Action buttons
Always insert at least one CTA button to provoke an immediate response. Click the large blue ‘Add Button’ on the front page just below the cover image. Choose the response you want and apply. You will have to add in your contact link such as your email address.
To add people who will help run your page click on settings at the top of your front page. Once open look to the left under ‘General’ to see an options menu. Click on page roles. Type the person’s name into the ‘assign a new page role’ click the arrow to choose what role you wish them to have and add. A good explanation of each role’s abilities and limitations is given for guidance.
Click on ‘photo album’ button and a drop-down window appears with a bunch of cool features. Here you can add photos and videos, directions to your business, tag products, create polls, events, offers and discounts. A little-used feature is the ‘write a note’ button. This is a kind of FB story-blog-writing space where you can go all creative with your writing.
You can upload a video from your computer to the top of the page, create a playlist, delete and reorder it. Great for creating engagement and boosting your brand.
The 3 Dot option
The 3 dots next to the share button offers a bunch of options like editing your page, viewing your insights, managing your ads. There’s a handy option called ‘view page as a visitor’ which allows you to view your page as an outsider. And it’s useful when you’re building your page and you want a quick view to see how the page is looking. To ‘unview’ as a visitor click the ‘Switch Back View’ on the top of the page.
Start to build your audience
Depending on what your business is and the message you want to portray, your friends and family may not be the best target audience for you. But to get things rolling it’s not a bad way to start. ‘Invite friends’ is the blue button on the right. Clicking it will bring up a list of your Facebook contacts. You can choose to invite them all or just a selection.
Adding a Facebook Like button to your website and blog pages is a great option. To get the code and thorough instructions go to https://developers.facebook.com/docs/plugins/like-button.
Once you’ve copied and pasted the code to your website pages as instructed, a visitor with a single click on the ‘Like’ button will ‘like’ pieces of content on the website or blog and share them on Facebook. You can also display a ‘Share button’ next to the ‘Like button’ to let people add a personal message and customize who they share with.
You can write a post or upload an image and schedule it to post at a later time or date. Once you’ve written or uploaded the post, click the three dots below the post to the right. Go down to the arrow beside ‘publish’ and choose to schedule a date and time, backdate or save as a draft.
Editing and deleting posts
This is a handy thing to know especially if you’ve got a jittery trigger finger and tend to fire off posts before reading them.
Go to the post you want to edit or delete. Click the down arrow on the right-hand side of the post. Here you can choose to edit or delete your post, change the date, hide from your timeline and several other options.
Pinning your post
A lovely option is to ‘pin’ your favourite post to the top of your front page. Click on the arrow as above and click ‘Pin to Top of Post’. This is great for featuring something important that you want to stay at the top for your visitors to see when they land on the front page. To unpin simply do the same and click ‘Unpin’.
Consistency is king
For maximum exposure and to resonate with your target audience be consistent with the type of content you post and the frequency.
- Create a content calendar to keep you on track.
- Post timely content and leverage holidays and events.
- Keep your audience targeted by controlling who sees your posts.
- Monitor your posts performance by testing and reviewing them.
- Look out for my next post about Facebook’s more advanced features coming to a cinema near you!